Challenging customer perceptions

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15

min

There is no one size fits all solution when it comes to understanding your customers. In this course you'll explore how to challenge customer perceptions in a strategic, compelling and professional way to shape their understanding and appreciation of your products and services.

WCAG 2.2 AA accessibility

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Designed by learning designers

Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions

Learning outcomes

I want my learner to be able to:

  • Identify the key elements to challenge customer perceptions;
  • Use questions to determine customer needs, pain points, challenges and opportunities;
  • Examine and reframe misperceptions;
  • Identify the cause of problems and negotiate solutions;
  • Use stories to build rapport and trust with customers;
  • Identify features of storytelling used to create emotion.

Course features

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Assessment

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Audio

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WCAG AA 2.2 compliant


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